The information becomes the subject of consumption

The fact that the
theory of information has been so successful and has found a number of
effective and profitable applications marks the penetration of this concept
into many spheres of life (journalism, public associations, etc.). Information
theory is interested in information in large numbers. This means that the focus
was technology and the ability to store and transmit information, while its content
is not interesting. Everyone who deals with information theory is primarily
concerned with the process of information exchange and therefore misses the
opportunity to get acquainted with its content, which, moreover, is difficult
to measure and to under some theory. This happens when this view of things
becomes predominant, and it begins to seem that technological improvements have
the potential to resolve all social and cultural conflicts of our time. The
solution to the problem is to drop information on it1.

Changes in
information management and the development of communication technologies are
the main reasons for social and cultural progress. Without mastering this, one cannot
understand the development of society. But information and knowledge are not
the same things. And as information becomes a key commodity substantial and
exclusive knowledge becomes increasingly valuable.

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Wiener’s idea that
information management is the greatest mystery and essence of life received the
best possible confirmation in 19532.

The change in the role of information occurred
for a long time. With the advent of the earliest electronic means of
communication, such as telegraphy, information becomes the subject of
consumption produced in small packages that can be sent over long distances in
real time. Possibilities for the exchange of information at great distances
with instantaneous speed have gained economic and military advantages. This
made the new technology very attractive

1 Bard, Alexander, and Jan Soderqvist.
Netocracy: The New Power Elite And Life After Capitalism. New York, Pearson FT Press, 2002,.

2 Bard, Alexander, and Jan Soderqvist.
Netocracy: The New Power Elite And Life After Capitalism. New York,
Pearson FT Press, 2002,.

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