Submitted Rometty (2012 – now). She is


Submitted by Saumya Gupta


       I.            Company/Organization’s head office located?

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IBM’s headquarters is located in Armonk, North Castle, New York, United States.

IBM India’s headquarters is located in Bangalore, Karnataka, India. The exact address is NO. – 12, Subramanya Arcade, Bannerghatta Road, Bangalore – 560029. I’ve been here!


    II.            Company establishment year in India?

IBM was founded in the year 1911 on 16th of June.

IBM India Private Limited was founded in India in the year 1992. The IBM Global Business Services, the department I’m working in currently was introduced by IBM in the year 1995.


 III.            Head/CEO of your company?

The current CEO of IBM is Virginia Marie “Ginni” Rometty (2012 – now). She is the current chairman, president, and CEO and the first woman to head the company.

The current CEO of IBM India Pvt. Ltd. is Vanitha Narayanan (Jan 2013 –  now).


  IV.            Mission & Vision of your company?

IBM’s corporate vision is “to be the world’s most successful and important information technology company. Successful in helping out customers apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers. Important, because we will continue to be the basic resource of much of what is invested in this industry.” 

So, basically, IBM focusses on the four self-explanatory components mentioned in its vision statement. The statement depicts its development path as it maintains its position as one of the top players in the market. Also, our company emphasizes the success and importance of its business.

IBM’s corporate mission is “to lead in the creation, development, and manufacture of the industry’s most advanced information technologies, including computer systems, software, networking systems, storage devices, and microelectronics. And our worldwide network of IBM solutions and services professionals translates these advanced technologies into business value for our customers. We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide.” It clearly shows what IBM’s business does. It covers the company’s aims and its activities on how to fulfill these aims.

These statements change over a period of years. The above are the latest ones.


     V.            Core Values of your company?

IBM thrives on innovation. And IBM’s most important innovation is the ‘IBMer’. Some companies manage by rules. Some by hierarchies. IBM manages by its values.

IBMers values include:

1.       Dedication to every client’s success.

1.1   “Put the client first.”

1.2   “Listen for need, envision the future.”

1.3   “Share expertise.”


2.       Innovation that matters – for our company and for the world.

2.1   “Restlessly  reinvent – our company and ourselves.”

2.2   “Dare to create original ideas.”

2.3   “Treasure wild ducks.”


3.       Trust and personal responsibility in all relationships.

3.1   “Think Prepare Rehearse.”

3.2   “Unite to get it done now.”

3.3   “Show personal interest.”

               So, in total, these 3 values engulf the nine practices for an IBMer. These practices are printed on a card called the “value card” and is given to each new IBMer, who is then supposed to wear this card along with his/her identity card. During the onboarding process, IBM wanted each and every one of us to carefully learn the true sense of these practices. That’s how they wanted us to proceed with our journey in IBM.


  VI.            What are the main trustful areas of your company?

Till now, IBM has worked hard to develop trust among its customers. It is now considered a supplier of many reliable services. Below are some of the trusted areas which I got to know about:

·         The IBM Trusted Virtual Data Center (TVDc) – designed to satisfy business-level security goals by simplifying management and providing explicit infrastructure-level containment and trust guarantees for data center environments based on virtualization.

·         The IBM InfoSphere Foundation Tools – can help deploy the Information Agenda strategy by IBM wherein companies can deliver break-through business value and optimization. This strategy needs to be learned by companies to build an environment where information is a trusted, strategic asset that is shared across the company.

·         The Blockchain Ecosystem – IBM will always be known as the ones who brought Blockchain into business.

·         IBM also delivers trust with sales performance management solution for companies.

In short, IBM is there to offer a range of affordable solutions for business of all sizes based on insights and experience gained over many years.


VII.            Explain organizational hierarchy of your organization?

2 weeks is such a small time to get to know the whole of the organizational hierarchy. Anyway, I got know where my department stands. So, IBM has a product-type divisional organizational structure. The following characteristics define IBM’s corporate structure:

1.       Product-type divisions.

2.       Function-based segments.

3.       Geographical divisions.

The product-type divisions represent the core business offerings of IBM. IBM has the following product-type divisions:

1.       Cognitive Solutions.

2.       Global Business Services.

3.       Technology Services & Cloud Platforms.

4.       Systems.

5.       Global Financing.

Global Business Services or IBM GBS is where I work. It’s a service based unit of IBM, organized into three growth platforms containing seven service lines:

1.       Digital Strategy & Interactive: Digital Strategy, iX.

2.       Cognitive Process Transformation: Cognitive Business Decision Support, Cognitive Process Re-Engineering, Cognitive Process Services.

3.       Cloud Application Innovation: ADM Innovation, Cloud Application Migration Services, Next Gen EA.

One of these 3 cognitive service lines includes the IBM Watson FSS (Financial Services Solutions) Industry Platform Solutions. Under this, we have 5 solutions/services which include:

1.      Risk Compliance.

2.      AML (Anti-Money Laundering) Alert Insights.

3.      KYC (Know your Customer)/FCDD/DD (Financial Crimes Due Diligence).

4.      Safer Payments.

5.      Trade Surveillance.

I work for the KYC product. There is no hierarchy as such since everyone is considered equal and everyone addresses everyone with their first name like friends. Also, it is said that every next reporting person is not less than an HR.  But still, within IBM GBS, we have the following hierarchical structure:

Intern ß This is where I am right now!


Graduate Hire (Associate System Engineer/Application Developer – XYZ Domain)


System Engineer – Application Developer – XYZ Domain


Senior System Engineer – Application Lead – XYZ Domain


Team Lead – Specific Project


Project Lead who can be my People Manager as well


Project Manager/Delivery Manager


Delivery Project Executive


Account Executive


Practice Area Lead/Industry Leader


President/Director – Sector/Technology – Multiple Sectors


VP – Sector/Technology


Regional General Manager (Country/Region)


VIII.            Briefly describe the core areas of work of your company?

The core work areas include:

1.       Server Hardware – 20 years after the launch of the IBM System/360, the company continues to sell mainframe-class computers. IBM targets a range of solutions for its z Series products including analytics, the blockchain, cloud, and DevOps. IBM introduced its LinuxONE system as a hardware platform.

2.       Storage –  IBM offers products including its FlashSystem all-flash arrays, Storwize systems and other hybrid arrays, Fibre Channel storage-area network hardware, storage media, and tape products. It is also making a push into software-defined storage. 

3.       Software – IBM’s varied software line includes analytics offerings such as IBM Cognos Analytics, IBM SPSS, IBM Maximo Asset Management and DB2. The IT infrastructure software includes WebSphere Application Server and MQ messaging middleware and the mobile and social space software includes the IBM Verse business email offering and the IBM Notes collaboration product. The list goes on!

4.       Services – IBM’s service units include Global Business Services, which houses Big Blue’s management consulting operations, and Global Technology Services, which provides mobility, networking, business continuity, and outsourcing, among other services.

5.       Cloud – IBM’s more integrated cloud offering SmartCloud, competes against such rivals as Amazon Web Services, Google, and Microsoft.

6.       Cognitive Offerings – The IBM Watson supercomputer, which pulls together artificial intelligence and analytical software, is the company’s flagship cognitive computing offering.


  IX.            Name 4 important clients/products of your company?

These are some of the many important products/innovations/contributions by IBM:

1.       IBM Watson.

2.       The Mainframe.

3.       FORTRAN.

4.       UPC Code.




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