Short marketers also include a rather large

Short Summary / IntroOftentimes, marketers do not give much importance to emails and
the informative value attached to them. Remember, emails are still very much an
effective tool to making the right impression on your target audience. They
bring you closer to them during crucial times such as in the event of you
launching a new campaign or introducing a new product or making an important
announcement. Here we will learn how emails are simply unavoidable when it
comes to marketing your business online.Subtitle (Title in slightly
different wording)8 Types Of Emails That As A
Marketer You Should Send1.     
Email Regarding New Content
Announcement This is probably the most commonly sent out email ever. This is
the one you already know how to carry through. There are so many things that
you want your audience to know about. You want to announce your next sale, or
the launch of your next ebook, or the date of your next webinar, or a coupon or
a cashback offer, the list is practically endless. In this email you can illustrate
and promote a particular offer. It is usually a single marketing offer that has
a call-to-action link leading to a targeted landing page on your website made
especially for that specific offer. Designing an email for a specific offer? What is the main
component of it that you need to keep in mind? Simple, the offer itself! The
trick to maximum responses to this kind of email is to keep the copy brief but
descriptive enough; make it crisp and light and it should be able to convey the
offer’s value to the user. In addition to all this, make sure that the call-to-action
(CTA) link located in the email is big enough to catch their attention and,
clear enough to be distinguishable from the rest of the content. Some marketers
also include a rather large CTA image/button just underneath the message so
that it is quite clear to the user what exactly the action is that you want
them to take.2.     
Emails About Your Product Update Product related emails can be a tricky business. Your users won’t
really be interested in receiving these too often. Yes, they’re of the opinion
that these are typically not as engaging as the ones that have an offer or a
discount coupon in them. However, these mails are still very essential and as a
marketer it’s very important for you to keep these emails to the point and very
simple and straightforward. Many brands and companies would send monthly or
even weekly product info and/or digests to their customers to keep them updated
about the latest developments in the company. True, there is a certain fanbase and a rather chunky user group
that will be very much interested in the latest features and functionalities
that you are offering in your product or service. But you need to understand
that it’s still going to be a lot of work for them to first read all those
emails and then learn how to use those new features. Rather than overwhelming your
contacts with a long list of emails about each update, choose to send them a
sort of summary of all the new updates about your products periodically. Opt
for a large and clear headline, followed by a brief description, and an
interesting before-and-after image that showcases the product and/or feature
clearly. 3.     
Digital Magazine or Newsletter
email If you maintain a business blog for your company or if you are a
magazine or media outlet, you may choose to send out a roundup of stories or
articles to your users (published weekly or monthly). What is important here is
that you share those emails in the most visually appealing way. It’s always a
good idea to use an attractive image along with a headline, and a brief summary
or introduction in these emails. And what about your CTA? This should be a
clear cut message for your recipients, that if they want to read more, they
should click on the link (CTA) right now! Such a simple format and it allows
you to use visuals and limited text to attract your reader to each article you
Event Invitation EmailThis kind of email is a great vehicle for promoting all your upcoming
events, product launches and new projects that attract media attention and
large crowds to the venue. The critical part is how to invite your contacts to
your event and motivate them to register for the actual event. Here, you have to
clearly showcase why your event is going to be worth their attention and
attendance. Show them visuals, give them perks and attract them with lucrative
offers that they can’t resist.  5.     
Personalized Or Dedicated EmailsDo you know how effective these dedicated or personalized emails
can be? Every now and then, a company may choose to send a dedicated email to a
group of people, which might belong to either the same age group or income or
geographical location. These emails can be very specific. For example, you can invite
them to a conference or event that helps and supports a charity or a social
issue that they might already be attached to. In this case you might want to
send out a dedicated email just to alert them of any news and developments in
the event and the like.6.     
Thank-You EmailDo you send out a Thank-You email whenever a lead, prospect, or
customer fills out a form on your site? These are the kickback emails which
should automatically be sent to them the moment they make a submission.
Depending on what kind of form or application they have filled up on your
landing page, these kickback emails would be referred to as thank-you emails.
They show how much you appreciate the time your users took out to fill in your
forms and that their effort matters to you.7.     
How Can You Forget The Welcome
Email?Don’t underestimate the power of the welcome email. This is the
perfect opportunity for acknowledging your consumers and also providing them
with more valuable information about your newsletters, products and their
features and trial and other offers, etc.8.     
Are You Sending Out A Confirmation
Email?Remember, your consumer or user is going to be waiting impatiently
to see whether or not the transaction they initiated on their end is complete.
Make sure that the text and messages contained in your confirmation emails are
not vague. It is absolutely essential for you to make sure that the information
you actually want to confirm is immediately evident as soon as the user opens
the email. A confirmation email by you should be just that – a confirmation
email.Blog Summary/ Conclusion

Emails are an important tool of communication with which you can
establish strong relations with your users. They are here so that you can cast
a strong and everlasting impression on your audience. You might find plenty of
reasons outside of this list as well to use this tool to further your market
share and increase your conversions every time you send out a string of mails.

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