This is providing them with a strong marketing technique because they can give a review of these “First Life” places so that people are intrigued about this places and now have the opportunity to conveniently access a travel agency to vaults these places in real life. SAT Travels should use their Bricks and Clicks strategy to their advantage. They can use strategies to find out where a majority of the users of the site come from, and from there they can build real life offices in areas with a high population of Second Life users.
This way they have the opportunity to advertise and provide their ravel agency services to these users through the Second Life platform, but they can also provide the same services In real life. SAT Is using the Content Provider Business Model on their Second Life platform and this Is going to be a great provider of revenue for them. With this model they develop and publish their content but they also can get input from the large amount of users on Second Life. The input they receive using this model is more honest than other ways companies try to receive input.
User-generated content gives them a great advantage with cost, it is not very expensive to have these sites. They can use this almost as an additional free advertising technique because people from all around the world that use Second Life can provide their input to potential SAT customers that they would not typically receive without this site. The Total Cost of Ownership for this new venture can be relatively low if they use the most efficient strategies. Matt should suggest the best business model to provide his company with the best profit generation.
This would include implementing the bricks and clicks strategy. This strategy would benefit the firm as It would provide a connection for people who experience destinations In the virtual world who realize they would like to also experience these destinations In the real world as well. SAT should Introduce a few Agency offices In real life. For this strategy they would need to appropriately staff and supply these offices with the appropriate communication tools and equipment.
In addition to the bricks and clicks strategy the SAT Agency should also use advertisement support on Second Life to main reach in the market but they should not limit themselves to this strategy. Their business model should be the Core Provider Business Model as mentioned above because the company can take advantage of the many Second Life users’ opinions without paying them as advertisers. This combined strategy will provide SAT Agency with the best profit. “Core Business Model. ” Core Business Model. N. P. , n. D. Web. 26 Feb.. 2014.. BY cruncher Second Life is made up of individuals who want to experience a virtual world.
There re college students in this virtual community as well middle-aged adults who both now have the opportunity to conveniently access a travel agency to visit these places also provide the same services in real life. SAT is using the Content Provider Business Model on their Second Life platform and this is going to be a great provider of firm as it would provide a connection for people who experience destinations in the virtual world who realize they would like to also experience these destinations in the real world as well. SAT should introduce a few Agency offices in real life. For this