For and women. The Browns Fashion is

For this assignment I will be writing
a report for my chosen organisation which is
Brown Fashion. Browns is a fashion boutique based in
London, England. It was founded by Joan Burstein and husband Sidney in 1970.
The business sells latest designer clothing, bags, shoes and jewellery for men
and women.  The
Browns Fashion is known as the “temple of style in the heart of London.” The
organisation has launched the careers of countless
leading fashion designers since 1970 which Browns Fashion maybe most important fashion destination in the United
Kingdom or even the world. The purpose of me
writing this report is to consult the organisation concerned and the nature of
the business. The information I will be discussing the elements that make up
the organisations Macro Environment. I will use PESTLE to analysis the
environment of Browns Fashion. The PESTLE analysis is used to identify the
external forces affecting a organisation in making up the Macro environment. From there I will give justification for the decision
made from PESTLE analysis that it impacts Browns Fashion. Through this report
critically asses how Browns Fashion use technology that play part in the
business environment. I will mention on the business demonstrate the use IT
information and technology and IS information system play in business
environment of Browns Fashion.

Political
environment is the most unpredictable of all eternal factors that affect
organisation. The Political factors has direct and indirect effects on
organisations which laws has an effect on Browns Fashion that has a political meaning
to it. With political factors it makes it effective of Browns Fashion strategy
and process. Also for indirect effects of political factor this affects
stakeholders within the organisation that have indirect effect on Browns
Fashion.  The political factors affect
the Work force of Browns Fashion. From my research that I found it indicates
that, around 15% of Brown Fashion employee are from EU, which when Brexit is
concluded, employees are so uncertain if they will still be able to work in UK,
Consequently Browns Fashion as an organisation might be facing staffing issues
and might be pressured to take staff that are not highly qualified, in order to
meet up with it’s the standard. Since Browns Fashion is in the fashion industry
political ensure that the business is following government regulations that
allows to influence success.

The economic factor
may determine environment changes that might impact the planning and management
of organisations. The Economic factors on Browns Fashion make an impact to the
organisation because it is in fashion industry which this is considered one of
the key industries in the global economy. The affect economic boom periods of
the economy allow people to have more disposable income. Due to this it has
positive impact of Browns Fashion because people will be purchasing more
allowing sales to increases. Therefore, changes of recession affect the Browns
Fashion because due to the economic failure of trade and manufacturing activity
that has been reduced by of the decrease amount of GDP. Recession impacts Browns Fashion sales because it determines on
customers on spending more on products. In the time being, there is no
recession which the state of employment changes due to that people are working
more. Consumers’ buying power has increased which customers are spending more
when shopping. This is a good thing for Browns Fashion because people will be
spending more on their clothing products allowing sales to increase.

However, Browns
Fashion being the fashion industry adds to the economy since it is one of the
biggest UK fashion base business. Therefore, the competition rate of Browns
Fashion is big because there stores and individual brands that will have
negative impact on the organisation and their sales and profits. On the other
hand, there are customers who have less disposable income often go to a store
that offer cheaper clothing range products which this can have effect on Browns
Fashion because their products expensive. Due to this not that much people will
purchase their product. Also, this has negative impact on Browns Fashion
because they may be stuck with large amounts of
clothing inventory and they may have to sell the clothing at substantially
reduced prices. Clothing manufacturers and retailers like Browns Fashion
may also need to sell lower-priced clothing brands to
compete with more generic brands from other stores like Next and Zara.