Does Age Impact Ability to Correctly Label Food as Organic?:Review and Supplemental Analyses for Perkovic and Orquin (2017) It is human nature to respond to particular situations using previously stored ideas or thoughts. Throughout daily life, we build connections with the world around us. These signals can both assist and hinder, one’s ability to react appropriately to their environment (Perkovic & Orquin, 2017). As creatures of habit, it is logical that with repetition and familiarity, a particular cue will elicit a faster and more accurate response when later returned to. Much of the research surrounding utilizing cues to react in an ecologically valid way surrounds developmental psychology. The automatic nature of cues is noticeable from a young age, to understand both grammar in language and social situations (Grusec, 1992). Researchers have also found that these cues become stronger as time goes on and practice increases with exposure to new experiences. As cues are reinforced, more are matched to trigger the correct response. The Authors predict that understanding these cues can both help humans decide whether the cue is accurate and will help, or if it will hurt and hinder their ability to respond an object or situation (Perkovic & Orquin, 2017). Once someone learns the “statistical structure”, (defined as provides the means for identifying relationships, usually hierarchical, between categories) of the environment, they hold the ability to either decide it matches their perceived idea or does not (OECD, 2005). Examining the statistical structures of specific environments or situations, and how to recognize cues that are not valid, provides a potential for cues to stop skewing the perception of appropriate situation responses. Specifically, the context of the current study is differentiating Organic food from Conventional food. Organic food has become increasingly popular over the years, especially among the younger population. Researchers have concluded that since 1990 the market has increased by 20 percent yearly (Li, Zepeda & Gould. 2007). The overpoweringly “healthy” connotation that the world “organic” carries is considered to be a cue while attempting to identify a food as either Organic or conventional, due to the connection between the two words. Those who are younger practice this cue more, and may have this information more readable to use, compared to the older population. In the current study, the researchers measured the possibility of Statistical Learning and the impact on rational responses to whether a food was organic or conventional while using a “healthiness” cue. Further analysis could be done to examine the impact of age on this accuracy. If questions answered correctly contrast between those over fifty years of age and those under fifty years of age, the younger population buying more organic food may have an impact on the availability of cues. This is because the younger generations have more practice in responding to the statistical structure of an organic product when purchasing them more frequently. This would be compared to the older generation’s scores, those older than fifty are less likely to purchase organic food, and therefore have less availability of cues (Dettmann, 2008). If the younger participants did have a higher recall rate with the cue, there is proof that statistical structures can be learned through experience. This may help us make more rational decisions, despite the automatic reaction to certain environments. This would be possible if cues are able to become stored, to later be analyzed as correct or false. ReferencesDettmann, R. L. (2008, April 22). Organic Produce: Who’s Eating it? A Demographic Profile of Organic Produce Consumers. Retrieved from https://ageconsearch.umn.edu/bitstream/6446/2/467595.pdf.OECD. Directorate, O. S. (n.d.). Glossary of Statistical Terms. Retrieved January 20, 2018, from https://stats.oecd.org/glossary/detail.asp?ID=7086.Grusec, J. E. (1992). Social Learning Theory and Developmental Psychology: The Legacies of Robert Sears and Albert Bandura. Retrieved January 20, 2018, from http://psycnet.apa.org/fulltext/1993-00860-001.pdf.Li, Zepeda and Gould. 2007. The Demand for Organic Food in the U.S.: An Empirical Assessment. Retrieved from https://ageconsearch.umn.edu/bitstream/46587/2/38030058.pdfPerkovic, S., & Orquin, J. L. (2017, October 25). Implicit Statistical Learning in Real-World Environments Leads to Ecologically Rational Decision Making. Retrieved from http://journals.sagepub.com/doi/full/10.1177/0956797617733831.