The answer to that question can be summed up in two words: Fasted. Through numerous, falsely advertised, colorful and clever err made advertisements, to adding a “must have” toy to a happy meal, all the way to preconceiving the placements of buildings… Fasted chains are slowly shaping kids to want ha t they are advertising. The big name Fasted joints are no dummies when it comes to how they DVD retire their food. They have cleverly integrated promotional giveaways into their Fasted kids’ meals to appear more appealing to the kiddos.
I know for myself when I was a little girl, pulling up to the McDonald’s window to see which new girl toy came with the happy meal was one of my most favorite things. It was always more about the toy for me than the actual food. Dry. James Sergeant, pediatrics professor at the Sessile School of Medicine at Dartmouth College, ski ND of confirms my Devilish experience by stating that “factored companies use free toys and popular MO vies to appeal to kids, and their ads are much more focused on promotions brands and logos not on the food” (Weller).
Furthermore, a new study published in journal PLOPS One between 2 009 and 2010 showed that “nearly all of the fast food ads, 99 percent, that were aired nationally on child en’s TV channels such as Cartoon Network and Nickelodeon, were from McDonald’s and Burger r King, and 70 recent of them included toy giveaways, frequently linked to children’s MO vies, to promote their product” (Suffering). The Fasted ad controversy is set right against the n numbers of rising childhood obesity in the United States.
The Center for Disease Control and Pr eventide reported that in the last thirty years childhood obesity has doubled in children and triple deed among adolescents (Weller). Growing research over the topic is proving that kids oft he 21st century are being influenced more and more by what they see and hear in popular culture e and not what they are actually being exposed to at home. Parents can somewhat limit their child from the advertising or encourage them to eat healthy food, but as the popular saying goes, ‘You can lead a horse to water but you can’t force him to drink”.
Bottom line is, advertising a effects the choices we make. It may be subtle at first but it can make a huge impact on our though HTH process over certain topic overtime. In addition to what these kids are seeing on TV is how often they are seeing it. “Although one in three American children are overweight or obese, fast food companies continue to spend billions advertising mostly unhealthy foods to children and teens”, (Taft) accord ins to a new study by the Yale Rude Center for Food Policy & Obesity.
Even more frightening Eng is that in a the multitudes of commercials out there more than 40 percent consist of candy, s knacks and fast food Devilish (Cartographers). After health officials have warned that kids were being inn notated with commercials filled with junk food, researchers have now put numbers to those e warnings in the largesse study of commercials aimed specifically towards children.. The SST day, the largest ever of TV ads for children, found that “America’s kids are bombarded with co imperials for unhealthy foods full of sugar, salt and fat,” reports CBS News correspondent Bill Whitaker.
Overall, the researchers saw, “2,613 ads featuring food and drinks that target deed children and teens and of food ads aimed at children, 34 percent were for candy and snack s, 29 percent for cereal, 10 percent for beverages, 10 percent for fast food… ” (Cartographers) Just to put it into further perspective, that means when you are watching television the co imperials you see will be 44 percent on junk food. This meaning children see way more food ads than anything important such as public service announcements.. Etc.
Senator Tom Harkin, h opining to help a new Federal Communications Commission task force examining the impact of the media on childhood obesity rates stated that, “The ‘childhood obesity epidemic’ isn’t jus TA catch phrase. It’s a real public health crisis” (Cartographers). Most of us have heard of the saying, “it’s so close I could almost taste it”. Well for most kids in school, that’s how it is when it comes to Fasted. “The high number of fast food and takeaway outlets near schools in inner cities IS contributing to obesity in child Rene”, suggests a study of schoolchildren weight and food consumption. “Child Obesity linked to”, 2012).
Researchers measured and weighed 1 93 students ages eleven to fourteen to obtain their body mass index and then asked the students how often they visited fast food outlook tests in an average week. Around one in three of the students ended up being overweight or bob SE and more than half bought food or drinks from fast food or takeaway outlets twice or more a week, with about Devilish 10 per cent doing so daily (“Child Obesity liked to”, 2012). Overall, students the at have Fasted restaurants within a mile of their school tend to consume less fruits and beget abeles, consume ore soda, and are more likely to be overweight or obese (Davis).
With fast of do outlets so close to each of the schools, the obesity growth in the student body is practically in evitable. A girl flashes across the screen with a big,white smile, probably weighing alto gather a total of 90 pounds with a ignoramus Big Mac in her hand. Anything wrong wit h that picture? Yes, it is called false advertising, bringing us to our last topic. Rarely, if ever, d o you see a 400 pound man/ woman wobbling across the screen from having too many Big Mac’s or with SST mined teeth from all the soda drinking.
It doesn’t happen because they want their pr duct to look glamorous and that if you eat their food then you won’t ever turn into that f at person with stained teeth the only problem with that is, you will. Fortunately, most adults can probably use their intelligence to understand what would happen if they kept eating fast Odor but unfortunately kids do not have that same intuition. When a kid for instance SE sees that person, they may think of their pretty sister or a slim/ fit person they know and associate them with Fasted when in fact that person most likely never even touches Fasted.
Child obesity is a major public health problem with both individual and environ mental causes leading to significant medical, psychological, and economic consequences (Change). It is crazy to think how huge Of an impact something as simple as Fasted has ma De on our generation. Not only Fasted speaking literally of just the actual food, but ho w major Fasted chains have integrated TV and have become intertwined in the minds of kids t hat make it seem like eating their food is okay and that you won’t become overweight if you con tinge to eat their food.
As am going into my last year as a “teenager”, it is hard for me to look t other people my Devilish age and younger and see them already having to struggle with weight issues. Believe more people my age should speak out to Fasted corporations that mainly target ski ads, we should speak out to TV networks that run those Fasted commercials that target kid s more than they run any other commercials, we should make it illegal for Fasted joints to go up so close to schools, and lastly we should speak out against the false advertisement of fast twofold. Live if the younger generation stood against Fasted and began trying to live healthy err lives, then we loud have such a positive impact on generations to come.