Call of duty: Black ops II is a new game that is coming out in November. There are a lot of people that are looking forward to this game. This game appeals to many people in many different ways. The main purpose of this billboard is to see as many copies of this Activision game as possible. The company Activision has been around for many years and they have been making tons of games and many continue to make them for many years. Activision uses ethos, pathos and logos in there advertisement to affectively sell their product.
With this Billboard, Activision is advertising to the video game audience, even if they only play on a computer. When this billboard was made, a lot of thought must have gone into the graphic design. When the audience sees this new design on the billboard it may peak there interest, and make them want to purchase this video game. When the consumer sees this billboard they notice that Activision is trying to give them a glimpse of all the new places and features that they have designed.
One way Activision promotes its new video game is through the credibility of their past video games. Activision is a very large corporation that produces most of its games for sonly, Nintendo, and Microsoft gaming consoles. Activision is the world’s second largest producer of video games behind Nintendo. Activision has made many other games of the Call of duty series; all of past games in the series have been number one sellers. As technology advances so does the company, they try to add as much new technology to their video games as possible.
The main Iconic figure in front of the dark shadowed background of the billboard gives the audience the feeling of excitement they will have when they are playing the game. When the audience sees this billboard they see a dark figure that seems to be invincible and lives life on the edge. Many people in real life want to be the main iconic figure because he is the cool guy and he fights crime, and is the hero, so when they see this guy they think why can’t be like him Activision has proven themselves by making some of the best military video games in the world.
The game that set the Call of Duty series off was Modern Warfare II. In just one day they sold more than four million copies of the video game. When they released Black Ops, Activision was in shock because it sold seven million copies in one day in the United States and in the United Kingdom. Activision has notices that with each game that they release there is a increase of sales on the number of copies sold in one day. With this billboard Activision plans on selling more the ten million copies of Black Ops II.